Halloween Farm - Privacy policy

Last updated: August 2026

This Privacy Policy explains how Halloween Farm collects, uses, stores and protects your personal information when you visit our website, purchase tickets, contact us or attend Halloween Farm.

We take the privacy of our customers seriously and process personal information in accordance with applicable UK data protection law.

1. Who We Are

Halloween Farm is operated by:

2 Four 6 Marketing Limited1st Floor Spitalfields HouseStirling WayBorehamwoodHertfordshireWD6 2FX

2 Four 6 Marketing Limited is the data controller for personal information covered by this Privacy Policy where it determines how and why that information is used.

For privacy enquiries please contact:

customersupport@thehalloweenfarm.co.uk

Website:

www.thehalloweenfarm.co.uk

2. Information We Collect

Depending on how you interact with Halloween Farm, we may collect the following information.

Identity & Contact Information

This may include:

• your name;

• email address;

• telephone number;

• billing address;

• postcode; and

• other contact information you provide to us.

Booking & Transaction Information

When you purchase or manage a ticket we may collect information including:

• booking reference;

• tickets purchased;

• ticket type;

• booking date;

• event date;

• number of attendees;

• amount paid;

• discounts or promotional codes used;

• transaction status;

• refunds or adjustments;

• date changes; and

• correspondence relating to your booking.

Payment card details are generally processed by the payment providers used by our ticketing platform rather than being stored directly by Halloween Farm.

Customer Service Information

If you contact us we may retain information including:

• emails;

• messages;

• complaints;

• refund or date-change requests;

• enquiries;

• feedback; and

• records of our response.

Accessibility Information

If you contact us regarding accessibility arrangements or an Essential Companion ticket, you may choose to provide information relating to a disability, health condition or accessibility requirement.

Where possible, we only use the minimum information required to provide the requested accessibility arrangements.

Where eligibility evidence such as a Nimbus Access Card, DLA award letter or PIP award letter is inspected at the event entrance, we do not need to retain a copy solely because it has been shown to our staff unless there is another legitimate and lawful reason to do so.

Marketing Information

We may record:

• whether you have agreed to receive marketing;

• your marketing preferences;

• whether you have opened or interacted with marketing communications where our systems provide this functionality;

• promotions you have responded to; and

• when you subscribed or unsubscribed.

Website & Technical Information

When you use our website we may automatically receive certain technical information such as:

• IP address;

• device type;

• browser type;

• operating system;

• pages visited;

• referring website;

• approximate location based on IP address;

• website interactions;

• cookie identifiers; and

• other technical information generated when you use our website.

3. How We Collect Your Information

We may collect personal information:

• directly from you;

• when you purchase a ticket;

• when you create or use an online account;

• through our ticketing provider;

• when you contact customer support;

• when you enter a competition or promotion;

• when you subscribe to marketing;

• when you use our website or app;

• when you request accessibility arrangements;

• when you attend Halloween Farm;

• through cookies and similar technologies; and

• from service providers assisting us with operating the event or website.

4. Ticketing Through Easol

Halloween Farm tickets are sold using Easol.

When you make a booking through Easol, information you provide during the booking process may be processed by Easol and payment service providers involved in completing your transaction.

We receive information from the ticketing platform that we need to:

• administer your booking;

• issue and validate tickets;

• provide customer service;

• manage date changes;

• communicate important event information;

• prevent fraud; and

• operate Halloween Farm.

Easol and any payment service providers may also process information in accordance with their own privacy policies.

Customers should review the privacy information provided during the booking process for further details about how those providers process personal information.

5. Why We Use Your Information

We may use personal information for the following purposes.

To Process and Manage Your Booking

We use information to:

• process ticket purchases;

• provide booking confirmations;

• issue tickets;

• validate admission;

• manage ticket accounts;

• process permitted date changes;

• deal with booking enquiries; and

• provide the services you have purchased.

Our lawful basis will generally be that the processing is necessary to perform our contract with you or to take steps requested by you before entering into that contract.

To Communicate Important Event Information

We may contact you regarding matters such as:

• changes to event arrangements;

• opening information;

• ticket information;

• safety information;

• parking or travel arrangements;

• significant weather-related information;

• changes affecting your booking; and

• cancellation or postponement.

These communications are service messages and are not necessarily marketing communications.

We may send them where necessary to perform our contract with you or where we have a legitimate interest in ensuring customers receive information necessary to attend the event.

Customer Support

We use personal information to answer questions, investigate complaints and deal with requests relating to bookings or visits.

Depending on the circumstances, we may rely on our contract with you, our legitimate interests or our legal obligations.

Event Safety, Security & Fraud Prevention

We may process information where necessary to:

• protect customers, staff and suppliers;

• investigate incidents;

• detect or prevent fraud;

• prevent ticket misuse;

• enforce our Terms & Conditions;

• protect our property and systems; and

• establish, exercise or defend legal claims.

We generally rely on our legitimate interests, legal obligations or other lawful grounds applicable to the circumstances.

Accessibility

Where you provide information about a disability, medical condition or accessibility requirement, we use it only for purposes connected with assessing or providing appropriate accessibility arrangements.

Health or disability information may constitute special-category personal data.

Where required, we will rely on an appropriate additional legal condition for processing this information, such as your explicit consent or another condition permitted by data protection law.

Accounting & Legal Requirements

We may retain and process transaction and booking information where necessary to:

• maintain accounting records;

• comply with tax requirements;

• comply with legal obligations;

• respond to regulators or authorities; and

• establish or defend legal claims.

Improving Halloween Farm

We may analyse information about bookings, website usage and customer feedback to understand:

• attendance;

• demand;

• customer behaviour;

• website performance;

• campaign performance;

• ticket sales;

• customer experience; and

• how we can improve future events.

Where personal information is involved, we will rely on an appropriate lawful basis such as our legitimate interests or consent where consent is legally required.

6. Marketing

We may send you information about Halloween Farm and other relevant events, offers, competitions or promotions where we are permitted to do so.

This may include marketing by:

• email;

• SMS;

• online advertising; and

• other electronic communications.

We will only send electronic marketing where we have an appropriate lawful basis and comply with applicable electronic marketing rules.

This may include where:

• you have specifically consented to receiving marketing; or

• you have previously purchased from us and applicable law permits us to contact you about similar products or events, provided you were given an opportunity to opt out.

You can stop receiving direct marketing at any time by:

• clicking the unsubscribe link within a marketing email;

• using any opt-out option provided within a message; or

• contacting customersupport@thehalloweenfarm.co.uk.

Stopping marketing communications will not prevent us from sending necessary service communications about an existing booking.

7. Competitions & Promotions

If you enter a competition, giveaway, prize draw or promotional campaign, we may use your information to:

• administer the promotion;

• verify entries;

• contact winners;

• provide prizes;

• prevent fraudulent entries; and

• comply with promotional terms.

Where a competition also gives you the option to join our marketing list, marketing consent will be dealt with separately where required.

8. Cookies & Similar Technologies

Our website may use cookies, pixels, tags and similar technologies.

These technologies may be used to:

• make the website function correctly;

• remember preferences;

• maintain website security;

• understand website performance;

• analyse how visitors use our website;

• measure advertising effectiveness; and

• deliver or personalise advertising.

Essential Technologies

Some technologies are necessary for the website, booking process or security functions to operate correctly.

Where the law permits these to be used without consent, they may be activated automatically.

Analytics & Advertising

Where consent is required by law for analytics, advertising or other non-essential technologies, we will ask for your permission before using them.

Where applicable law provides an exemption that allows a particular technology to be used without consent, we may rely on that exemption.

You can manage available choices through our cookie banner or cookie preference tool.

You can also control certain cookies through your browser settings although disabling essential cookies may affect website functionality.

Further details may be provided within a separate Cookie Policy or cookie preference centre.

9. Advertising Platforms

Where you have provided appropriate consent or where otherwise permitted by law, we may use advertising and analytics services to understand the effectiveness of our advertising.

Depending on the technologies operating on the website, information may be shared with advertising or analytics providers.

This could include information such as:

• device identifiers;

• IP address;

• website activity;

• pages viewed;

• purchases;

• advertising interactions; and

• cookie or similar identifiers.

Where required, these technologies will only operate after you have provided the relevant consent.

10. Who We Share Information With

We do not sell your personal information.

We may share information where necessary with trusted organisations that help us operate Halloween Farm, including:

• Easol, our ticketing platform;

• payment service providers;

• website hosting providers;

• IT and technical service providers;

• email and customer communication platforms;

• marketing and advertising platforms;

• analytics providers;

• event contractors;

• security providers;

• professional advisers including solicitors and accountants;

• insurance providers;

• fraud-prevention providers;

• government bodies;

• regulators;

• local authorities;

• emergency services; and

• law enforcement agencies.

We only share information where there is an appropriate reason and lawful basis for doing so.

Service providers acting on our behalf are expected to process personal information only for agreed purposes and to protect it appropriately.

11. Disclosure Required by Law

We may disclose personal information where reasonably necessary to:

• comply with a court order;

• respond to a lawful request from the police or another authority;

• comply with a legal or regulatory obligation;

• prevent or investigate crime or fraud;

• protect the safety of customers, staff or the public; or

• establish, exercise or defend legal claims.

12. International Transfers

Some of the technology companies and service providers we use may process or store information outside the United Kingdom.

Where personal information is transferred internationally and UK data protection law requires safeguards, we will take appropriate steps to ensure the information receives an appropriate level of protection.

Depending on the destination and circumstances, this may include:

• transfers to countries covered by applicable UK adequacy regulations;

• recognised contractual safeguards; or

• another lawful transfer mechanism permitted under UK data protection law.

13. How Long We Keep Your Information

We only keep personal information for as long as reasonably necessary for the purpose for which it was collected and to satisfy legal, accounting, tax, regulatory or reporting requirements.

Different types of information may therefore be retained for different periods.

For example:

• booking and transactional records may be retained for up to six years or longer where required by applicable tax, accounting or legal requirements;

• customer service correspondence will normally be kept for as long as reasonably necessary to deal with the enquiry and any subsequent dispute;

• marketing information may be retained while you remain subscribed and we may retain limited suppression information after you unsubscribe so that we can respect your preference;

• accessibility information will only be retained for as long as necessary for the purpose for which it was provided unless there is a lawful reason to retain it longer; and

• security or incident information may be retained for an appropriate period where necessary for safety, insurance or legal purposes.

We may retain anonymised information that can no longer identify you for statistical and business analysis purposes.

14. How We Protect Your Information

We take reasonable technical and organisational measures designed to protect personal information against:

• unauthorised access;

• accidental loss;

• alteration;

• disclosure;

• destruction; and

• misuse.

Access to personal information is limited to staff, contractors and service providers who reasonably need access for their role or service.

No internet-based system can be guaranteed to be completely secure. Customers should also take reasonable steps to protect their own accounts, passwords and devices.

15. Your Data Protection Rights

Depending on the circumstances, you may have rights in relation to your personal information including:

• Right to be informed about how your information is used;

• Right of access to personal information we hold about you;

• Right to rectification where information is incorrect or incomplete;

• Right to erasure in certain circumstances;

• Right to restrict processing in certain circumstances;

• Right to object to certain processing;

• Right to data portability in certain circumstances;

• Rights relating to automated decision-making where applicable; and

• Right to withdraw consent where we rely on your consent.

These rights are not absolute and may depend on the circumstances and the lawful basis on which we process your information.

To exercise any of these rights please contact:

customersupport@thehalloweenfarm.co.uk

We may need to request information from you to confirm your identity before dealing with a request.

16. Withdrawing Consent

Where we rely on your consent to process personal information, you may withdraw that consent at any time.

Withdrawing consent does not make processing carried out before the withdrawal unlawful.

You can withdraw marketing consent using the unsubscribe facility provided or by contacting us.

17. Complaints

If you are concerned about how we have handled your personal information, please contact us first so that we can investigate your concerns.

Contact:

customersupport@thehalloweenfarm.co.uk

You also have the right to make a complaint to the UK's data protection regulator:

Information Commissioner's Office (ICO)

Information about making a complaint can be found on the ICO's website.

18. Third-Party Websites

Our website may contain links to websites, apps or services operated by third parties.

We are not responsible for the privacy practices of independently operated third-party websites.

You should review the privacy policy of the relevant provider before providing personal information to them.

19. Social Media

Halloween Farm may operate accounts on social media platforms.

If you interact with us through social media, the relevant social media provider may also process your information independently in accordance with its own privacy policy.

Information that you post publicly on social media may be visible to other users.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• changes to Halloween Farm;

• changes to our website or technology;

• changes to our service providers;

• changes to how we process personal information; or

• changes to applicable law or regulatory guidance.

The latest version will be published on www.thehalloweenfarm.co.uk.

The date at the top of this Privacy Policy shows when it was most recently updated.

21. Contact Us

For questions about this Privacy Policy or how we process your personal information please contact:

Halloween Farm / 2 Four 6 Marketing Limited

1st Floor Spitalfields House, Stirling Way, Borehamwood, Hertfordshire WD6 2FX

Email: customersupport@thehalloweenfarm.co.uk

Website: www.thehalloweenfarm.co.uk